L I F E I S G O O D

What’s the BEST that could happen?

DON’T STOP BEING A KID

In a partnership with Clear Channel, a multinational corporation focused on outdoor advertising, we conceived a series of billboards to raise awareness for the Playmaker Project, Life is Good’s non-profit which trains adult educators on trauma-informed play-based techniques to better children’s lives.

In this simple yet impactful campaign we remind viewers about the long-lost games and fun from their youth, and point them to discover the healing power of play by visiting the Life is Good Playmaker Project’s website.

The Teeser

I was the Lead Creative and Copywriter on Life is Good’s 2024 April Fool’s joke: The Teeser. I even stitched the joke sweaters myself!

The joke was featured in AdWeek’s roundup of the day’s best brand bits.

More GOOD STUFF

Below is a carousel of my favorite writing across social media, packaging, digital ads and print — enjoy!